If you have a website, you know a thing or 2 about branding. It represents you and what you want to portray to your audience. When I first started making food videos over a year ago, branding was very important to me. I wanted my videos to be very apparent that they were mine from beginning to end. At the time, I wanted them to put a face with a name. I made sure my logo was throughout my video and at the end.
In case you haven’t noticed, video has taken over newsfeed and instagram by storm. This makes branding all the more important. I enlisted the help of fellow colleague, Katie Proctor. to answer a few questions regarding branding video. Katie Proctor, MBA, RDN is a brand strategy and influencer marketing consultant at www.elevatewithkatie.com. She is passionate about helping RD’s stand out in a crowded market by defining their brand and becoming the partners of choice for individuals, brands, businesses and media.
Author: Betsy Ramirez
Betsy is a registered dietitian/nutritionist, homeschool mom, & fairy tale junkie, who loves getting crafty. Being on my bike and lifting weights are my therapy. Thinking outside the box is my jam!