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Bright Ideas

Food Video Will Increase Your Facebook Reach and Following


It’s Food Video Friday! This is a series I will be running indefinitely to give more information on the 411 of food video. This week I want to dive into reach and following. Food bloggers want to increase their reach and following. It’s what most of us work toward in order to make money or promote your business.

If you aren’t doing food video yet, you are doing yourself a disservice. Food video has taken over Facebook feeds since the launch of Buzzfeed’s Tasty. You have probably noticed a lot of brands and people jumping on this bandwagon. Food bloggers are slowing getting into the game. Since I am a dietitian, I think it’s a prime platform for dietitians to create and post healthy recipes and develop a strong voice in this new platform.

What is reach? 

Reach is the exact number of people who viewed your content. Reach on Facebook can be likes, comments, engagement, organic, viral, or paid. Organic reach is the reach that Facebook gives you which is more limited. Paid reach is where you pay to promote your posts or page. Viral reach is where others have shared your content. For instance, if one of your followers shares your video or post, their their followers will see your content. Reach grows your following so it’s important to understand the different types and see what works best for you.

Below, I am sharing my insights for the week from my page that is just 2 months old. To get to this on your page, click on insights.

You can go further in your insights and click on each box, you can see more metric data. You can even click on the graphs, and it will take you to the particular post that did well. If you still aren’t convinced about utilizing food video, look below to see for yourself. Those tall peaks you see are from new video! Those valleys you see are all regular blog posts or comments.

Video is king on Facebook! You are more likely to gain followers with video than a picture. This is a vital component of increasing your reach which in turn increases your following. They go together. If people like what they see, they will come back to you. All of my video posts have huge surges compared to sharing a blog post. Video always brings me followers.

If you are a food blogger or dietitian who wants to do more video, you can join my Food Video Group on Facebook. You can request to join here. Please pm me the name of your blog so I can approve you as a member. 

Want to learn more about Food Videos? Check out my other posts:

10 Things You Need To Know Before You Make Your Own Food Video

Best Video Editing Software for Food Videos

 

 

Author: Betsy Ramirez

Betsy is a registered dietitian/nutritionist, homeschool mom, & fairy tale junkie, who loves getting crafty. Being on my bike and lifting weights are my therapy. Thinking outside the box is my jam!

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8 Comments

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Comments

  1. Bridget@ EatRightMama says

    March 3, 2017 at 3:14 pm

    I’d love to join your FB group Betsy!!

    Reply
    • Betsy Ramirez says

      March 3, 2017 at 4:09 pm

      I would love to have you join, Bridget! Request to join on this link: https://www.facebook.com/groups/582879458575375/

      Reply
  2. Lauren O'Connor says

    March 5, 2017 at 10:59 pm

    Good to know. I will have to learn more about posting quality videos.

    Reply
    • Betsy Ramirez says

      March 6, 2017 at 12:10 pm

      Thanks, Lauren! It’s definitely worth it!

      Reply
  3. Kelli @ Hungry Hobby says

    March 6, 2017 at 7:42 am

    I’m slowly getting into the video scene, there is so much but you just have to jump in and go for it!

    Reply
    • Betsy Ramirez says

      March 6, 2017 at 12:10 pm

      It’s a great opportunity, Kelli! Feel free to join our Video group!

      Reply
  4. Stacey Mattinson says

    March 6, 2017 at 11:01 am

    Great tips! I’m wanting to start video this week but a little intimidated!! Hoping to join your FB group, too!!

    Reply
    • Betsy Ramirez says

      March 6, 2017 at 12:11 pm

      Thank you, Stacey! So glad you have joined us!

      Reply

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I am so tickled you are here!

I'm Betsy! I'm a registered dietitian, homeschool mom, Air Force wife, & world traveler. I love my family, food, crafts, exercise, nutrition, and now homeschool! Thank you for joining me at my kitchen table.

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Betsy Ramirez, Dietitian
Instagram post 17862627523585338 Full Thanksgiving prep is happening now. First up is my favorite Mulled Wine Cranberry Sauce which takes me back to living in Germany. This was my favorite time of year overseas. Everything turned magical and all you cared about was food, fests, and friends/family. 🌲 You can grab my recipe in my link in the bio.
Instagram post 17857561057628245 Family Christmas photos today and clearly Gingy has the best smile! 🐶😍 #boxersofinstagram #boxer #boxermom #boxerpuppy
Instagram post 17884992409452455 School mornings are madness! 
Making these Pumpkin Praline Muffins (gluten free / dairy free) so breakfast is one less thing to worry about this week! 
Meal prep doesn’t have to be a big deal. Just make one thing today to make your life easier for the week. With food allergies, I always shoot for a bread item. This gets you all the warm flavors of fall too! What’s your fave thing to prep?
#pumpkinspice #muffins #mealprep #breakfast #glutenfree #dairyfree #linkinbio
Instagram post 17849626606701841 I have a teenager! I still can’t believe it! Time truly does fly! Evan, you inspire me daily! It’s a privilege & a blessing to be your mom. May God bless you & protect you always! I ❤️ you so much my heart could burst! Happy Birthday! “My son, do not forget my teaching, but keep my commands in your heart, for they will prolong your life many years and bring you peace and prosperity. Let love and faithfulness never leave you; bind them around your neck, write them on the tablet of your heart. Then you will win favor and a good name in the sight of God and man. Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to him, and he will make your paths straight.” Prov. 3: 1-6
Instagram post 17849478424718214 My son is my hero! He shares his struggles about his dyslexia with our local news station. Every child deserves an education, and we shouldn’t have to fight educators for their right to read. If kids don’t learn one way, try another and stop blaming the kids. Link is in the bio. #dyslexia #dyslexiaawareness #education #righttoread #structuredliteracy
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Instagram post 17898072862396700 Dyslexia Awareness Month is wrapping up! The data shown is based on science. First and foremost, I respect teachers. I'm a teacher's kid. Teachers were not trained to know how harmful whole language and balanced literacy is. This isn't a blame game. Teachers' hands have been tied. Nationwide data shows the reflection of this with at least 63% of 12 graders below proficient in reading. I see it in my college level courses that I teach. It's a harsh reality we all must face. This is more than a dyslexia issue. This is a national reading crisis! It's an emergency because the longer we wait means 1 more child that feels hopeless and turns to drugs and crime all because they cannot read. Schools push kids through without meeting goals or tell parents "dyslexia is the new buzz word" or use the "they will catch up, give it time". NO! THERE IS NO MORE TIME! It's takes 4x longer to remediate in 4th grade and their self esteem has been long compromised. Parents are literally fighting with schools to educate their kids! It's total insanity to say that out loud and yet, it's time to face this. WAKE UP! Call your school board members and principals and school district superintendents. We must adopt Structured Literacy and save the lives of these kids! #1in5 #saydyslexia #dyslexiaawarenessmonth #dyslexiaawareness #readingfailure #structuredliteracy #ortongillingham
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